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Author Topic:   Box Office - 2011
HollywoodProducer
A-List Writer

Posts: 2744
From:La Canada
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posted February 14, 2011 10:05 AM     Click Here to See the Profile for HollywoodProducer   Click Here to Email HollywoodProducer     Edit/Delete Message
Slow start, eh?

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DavidChang
Director

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From:Toluca Lake, California
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posted February 23, 2011 11:29 AM     Click Here to See the Profile for DavidChang   Click Here to Email DavidChang     Edit/Delete Message

MPAA: Global Box Office Reached Record $31.8B in 2010
Published: February 23, 2011 @ 10:52 am

The global box office boomed to an all-time high of $31.8 billion in 2010, according to statistics released Tuesday by the Motion Picture Association of America.

This, despite a stagnant North American market that saw 3D ticket sales double in 2010 to $2.2 billion -- about 21 percent of the overall market -- but overall admissions decline 5 percent.

Overall, the domestic box office was flat with 2009, totallying $10.6 billion, according to the MPAA.

But the foreign market enjoyed its best year ever, growing 13 percent to an all-time high of $21.2 billion.

China was signaled out as a key growth driver, spiking an overall Asia-Pacific market that grew 21 percent in 2010.

Strong growth was also experienced in Latin America, a region which grew 25 percent in 2010.

Speaking to journalist via conference call Tuesday, MPAA president and interim CEO Bob Pisano and National Association of Theater Owners president and CEO John Fithian downplayed the notion that high prices for 3D admissions are driving down demand for tickets in the U.S.

"I do not believe 3D charges are negatively affecting admissions," Pisano stated. "The consmer makes a (calculation), and they end up getting the value that they paid for."

Added Fithian: "Any time you have a new technology and a new product offering, you have to experiment to see what the patron wants. "The prioce points (on 3D) have kind of been up and down, as we have seen how the patron is responding. We started off too low on 3D price point, went too high, then settled into something that is more acceptable. I think we've achieved a decent price point."

Still, with domestic admissions falling to an 18-year low of 4.1 per capita -- down from 4.3 in 2009 -- both Pisano and Fithinan registered concern.

"I would point out that these things are cyclical," Fithian noted. "Admissions in the U.S. and Canada have grown significantly over the last four decades. Does this represent just a cyclical blip? We probably won't know that for another four or five years."

Overall, Fithian added, "While admissions have been stagnant, if we have to have something that grows, revenue works for me."

For his part, Pisano also proved sanguine on the subject of premium video on demand: "Nobody knows yet what the impact of a premium windown will be because nobody has made one yet, but what I can tell you is that there is no substitute for the experience you find in the cinema," he said.

Both officials expressed confidence in 3D's ability to continue to grow the market -- well, at least the revenue end of it.

Currently, only 20 percent of domestic screens, and 15 percent globally, are outfitted for 3D, but Fithian said build-out of digital 3D exhibition should be completed by 2013.

In terms of the international growth, Pisano expressed bullishness on China, but also frustration, given "the inability of non-Chinese suppliers to relase films in China and to realize a market rate of return."

Meanwhile, keeping the steady anti-piracy drumbeat going, PIsano noted that "online and digtial theft" are driving what the MPAA sees is a drop in overall film production.

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DavidChang
Director

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From:Toluca Lake, California
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posted March 13, 2011 01:41 PM     Click Here to See the Profile for DavidChang   Click Here to Email DavidChang     Edit/Delete Message
1. Battle: Los Angeles (Sony) NEW [3,417 Theaters]
Friday $13.5, Saturday $3.7M, Weekend $39M

Sony Pictures' PG-13 sci-fi actioner Battle: Los Angeles opened as the big #1 this weekend with $13.5M Friday and +2% for $13.7M Saturday. With the studio claiming the pic only cost $70M (I don't buy it), it met the lower end of expectations of weekend grosses around $36M. That's Sony's fourth consecutive #1 film debut this year following The Green Hornet, Just Go With It and The Roommate. The film received a "B" overall CinemaScore, but an "A" from young men under age 18 and an "A-" from all moviegoers under 25. Directed by Jonathan Liebesman, produced by Neal Moritz and Ori Marmur, and written by Chris Bertolini, the pic had a very fresh-looking marketing campaign overseen by Jeff Blake and Marc Weinstock with exec Doug Belgrad. It didn't hurt that the studio also generated a lot of press timed to the anniversary of an actual 1942 UFO sighting in Los Angeles that prompted a full military response including an all-out assault along the coast with artillery. Fast forward to nowadays: sorry, but I suspect that LA would be the last place on earth to become the last stand for mankind. (Dogs or dolphins, yes. Mankind, no.) The film opened day and date in 33 territories this weekend, including Mexico, Russia, Korea, and the UK, and earned $16.7M with mostly #1 debuts, for a worldwide total of $52.7M.

2. Rango (Paramount) Week 2 [3,923 Theaters]
Friday $5.5M, Saturday $10.2M, Weekend $23M (-39%), Cume $68.6M

Paramount's winner from last weekend, the toon Rango, stayed a strong #2.

3. Red Riding Hood (Warner Bros) NEW [3,030 Theaters]
Friday $5M, Saturday $5.7M, Weekend $14.1M


Warner Bros' unfortunately titled Red Riding Hood performed much softer than the predicted weekend of $20M -- only $14.1M. (Every time I saw a trailer, it reminded me of M. Night Shyamalan's dreadful The Village...) It failed to meet even the studio's lowered expectations Friday and Saturday as Spring Break begins to kick off. Teen girls, for whom the $39M-budget movie was aimed, never showed up in the droves that Warner Bros had hoped since director Catherine Hardwicke couldn't attract her Twilight fans (teen girls and their moms). Not even an American Idol marketing integration ploy helped. The film was positioned as a re-imagined haunting of a classic legend complete with love triangle, which was treated as a secondary element throughout the marketing campaign compared to highlighting the "Who Is The Wolf?" mystery. Though the film was counter-programming the male-targeted Battle: Los Angeles, Warner Bros hoped to engage males on a secondary level. But, c'mon, what guy is going to a movie titled Red Riding Hood?

4. The Adjustment Bureau (MRC/Universal) Week 2 [2,847 Theaters]
Friday $3.4M, Saturday $5.5M, Weekend $12M (-46%), Cume $38.4M

MRC/Universal's holdover The Adjustment Bureau stayed #4, down only 46% from a week ago.

5. Mars Needs Moms (Imagemovers/Disney) NEW [3,117 Theaters]
Friday $1.8, Saturday $3.1M, Weekend $6.8M

But the movie that Hollywood was talking about all weekend was Disney's Mars Needs Moms 3D. Why? Because the Dick Cook leftover wound up one of the biggest money losers of all time. It cost $150M but, even with the higher 3D ticket prices, it pulled in the pittance of only $6.8M this weekend -- that's right all weekend. "It's about as bad of an animated miss as possible," one rival studio exec emailed me. It's rare that any Disney toon flops at all, much less this badly, even though it's based on the book by author and illustrator Berkeley Breathed, the Pulitzer Prize winner for his comic strip “Bloom County”. But my insiders say this movie is why, after Rich Ross screened it, Disney a year ago shuttered Robert Zemeckis' Imagemovers Digital, which also produced the blockbuster Disney's A Christmas Carol. (Of course, Cook's slate also included that as well as last year's huge moneymakers Alice In Wonderland and Toy Story 3). It opened in 14 territories overseas, repping 25% of the international market, and made just $2.1M.

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RobinRafe
Director

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From:Sherman Oaks, CA
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posted March 15, 2011 04:56 PM     Click Here to See the Profile for RobinRafe   Click Here to Email RobinRafe     Edit/Delete Message
Sucker Punch is the next hit - nothing until then.

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DavidChang
Director

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From:Toluca Lake, California
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posted March 19, 2011 03:11 PM     Click Here to See the Profile for DavidChang   Click Here to Email DavidChang     Edit/Delete Message
Another troubling weekend. Summer can't get here fast enough.

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RobinRafe
Director

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From:Sherman Oaks, CA
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posted March 24, 2011 09:53 PM     Click Here to See the Profile for RobinRafe   Click Here to Email RobinRafe     Edit/Delete Message
Sucker Punch should win the weekend.

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DavidChang
Director

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From:Toluca Lake, California
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posted March 27, 2011 01:04 PM     Click Here to See the Profile for DavidChang   Click Here to Email DavidChang     Edit/Delete Message
his has been a topsy-turvy box office as North American grosses come in for Friday Saturday, and the weekend (which will be another down one overall compared to last year). Friday night, it appeared that Fox's Diary Of A Wimpy Kid: Rodrick Rules sequel opened as a surprise No. 1, but then Warner Bros' Sucker Punch came on strong in late night West Coast shows. By Saturday moning, they were looking neck-and-neck for the weekend depending on how much Zach Snyder's scifi fantasy film dropped on Saturday or Wimpy Kid 2 surged in kiddie matinees. But by Saturday night, the kid sucker-punched Zach Snuder for #1. Meanwhile, 2 pics this first quarter of 2011 passed $100 million domestic: Paramount's Rango and Sony's Just Go With It (Adam Sandler's 12th pic to do so while international is headed to $100M, too).

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CyrusWeinstein
Director

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From:New York, NY
Registered: Apr 2000

posted April 02, 2011 08:31 AM     Click Here to See the Profile for CyrusWeinstein   Click Here to Email CyrusWeinstein     Edit/Delete Message
Looks like "HOP" will handily win the weekend with about $40M.

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RobinRafe
Director

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From:Sherman Oaks, CA
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posted April 04, 2011 09:37 PM     Click Here to See the Profile for RobinRafe   Click Here to Email RobinRafe     Edit/Delete Message
Sucker Punch 70% drop - really?

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DavidChang
Director

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From:Toluca Lake, California
Registered: Apr 2000

posted April 08, 2011 10:50 PM     Click Here to See the Profile for DavidChang   Click Here to Email DavidChang     Edit/Delete Message
FRIDAY 9:30 PM UPDATE: It's Russell Brand (Warner Bros' Arthur remake vs Russell Brand (Universal's holdover Hop) atop this weekend's North American box office. How often does that happen? My bet is: never again now that Arthur has tanked, looking helpless to earn the $18+M Hollywood thought it would this weekend. Hop still pops with a good hold (-53%) for Friday and probably an even better -47% for the weekend that'll stay strong through Easter. And remember, Chris Meledandri's Illumination Entertainment made this sweetie for only $63M. (You hear that, Jeffrey K?) Meanwhile, the Arthur remake fell apart just like the most cynical among us thought it would after seeing those unfunny trailers. Jeez, even Russell's R-rated Get Me To The Greek opened to $15M, and Arthur is PG-13. With reshoots and other messes to clean up, rival studios claimed to me the budget was at least $85M and that Warner Bros spent "a fortune" on advertising this past month. But I just heard from an Arthur insider "it was budgeted at $40M and came in $900,000 UNDER ... and that's AFTER the re-shoots".

Best question for this weekend: why did the comedies Arthur and Universal's Your Highness open against each other? Here's why: Uni originally dated the $50M-budget YH for last fall, "then we saw a void in the marketplace for a really raunchy R-rated comedy opposite the PG-13 Arthur," a studio exec tells me. Well, that makes sense but the strategy tanked. Frankly, the Motion Picture Academy should strip Natalie Portman of her Oscar for that awful accent. And it also spells more trouble for James Franco post-Academy Awards hosting.

But Friday grosses also contained a shocker: a double whammy of persistent young female power given their middling releases. Focus Features' Hanna grossed better than where the studio expected for matinees and evenings, and Sony's PG Soul Surfer during the day stayed No. 2 from strength in the Bible Belt helped by American Idol winner Carrie Underwood. But it predictably lost steam at night. What happens for both films tomorrow willl be interesting.

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JayMcBee
Director

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From:Redondo Beach, CA, USA
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posted April 09, 2011 09:48 AM     Click Here to See the Profile for JayMcBee   Click Here to Email JayMcBee     Edit/Delete Message
Arthur... didn't work. Surprising.

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DavidChang
Director

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From:Toluca Lake, California
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posted April 11, 2011 09:42 AM     Click Here to See the Profile for DavidChang   Click Here to Email DavidChang     Edit/Delete Message
From The Wrap.com

Lessons From The Weekend: Russell Brand Falls Flat, and Universal Struggles Uphill
Published: April 11, 2011 @ 12:19 am

Whose bright idea was it to drag that wacky British comedian Russell Brand over to this side of the pond anyway?

The dismal performance of “Arthur” this weekend may just put a bullet in plans to make Brand the next big comedy star on the order of Sacha Baron Cohen.

That gasping sound you hear are his agents at WME reassessing their options.

Now personally, I love Russell Brand, I really do.

He’s original. He’s zany. He’s fearless (Google some of his antics in England, plus he’s married to Katy Perry).

But it could well be that American audiences don’t get him. At least Baron Cohen had a cable show so people could get used to him before he lay "Borat" on everybody.

This weekend at the box office was a body blow of $12.6 million.

Read also: Russell Brand Falters With Soft $12.6M for 'Arthur,' But 'Hop' No. 1 With $21.7M [1]

Warner’s – which only recently grew some comedy cojones with “The Hangover” - will wind up taking a loss here. With the title role in “Arthur,” Brand had a shot at proving that he had broad appeal – a risky strategy considering he was taking on the role that defined Dudley Moore’s entire career. And it did a big belly flop.

For a minute Brand looked like he could be on his way to stardom- and heaven knows Hollywood could use some new comedy stars. In “Forgetting Sarah Marshall,” the actor was a breath of fresh air, a total unknown channelling the spirit of a self-involved British celebrity with rock-star hair and a penchant for the Kama Sutra.

But that was the same character he played in “Get Him to the Greek” was strikingly similar, and the movie didn’t peform terribly well, despite its apparent charm. And “Arthur”? My teenager said he was not interested in seeing Brand do the same shtick he already did in “Get Him to the Greek” and “Forgetting Sarah Marshall.” So he went to “Win Win.”

On Twitter, most of the comments I saw were like this from JosiahF: “Super disappointed in Arthur. Russell Brand didn't quite pull off the aardvark look and they completely cut D.W. out of the plot.”

Meanwhile the critics were bru.tal. Some of it was rather personal. Peter Keough of the Boston Phoenix wrote: “His appeal escapes me. His big shovel face, Medusa coif, and high-pitched, Geico Gecko-like voice make me uneasy. Moreover, in a stovepipe hat, he looks like Johnny Depp’s Mad Hatter in Tim Burton’s Alice in Wonderland – who also creeped me out.”

Marshall Fine at the Huffington Post was just as withering: “The guy’s just not that funny,” he wrote. “Particularly not when he assays an entire role in that high, whiny, little-boy voice that he uses here. I’ve seen him do stand-up and that didn’t make me laugh. He’s really only amusing in small doses.”

That high, whiny voice is a big part of Brand’s comic persona. All comedians have shtick. Ricky Gervais does the deadpan Cockney insult; Jack Black leaned heavy on the dweeb wannabe rocker; Will Ferrell did the clueless ingenue so well they finally gave him “Elf.”

But eventually every shtick does get tired, and if Brand’s persona is already grating on audiences, that can’t be a good sign.

One blogger leapt to his defense: “The man is a sensational speaker and I want him in large, hilariously-delivered doses,” wrote Lucia Brizzi in The Faster Times [2]. "Brand’s use of language, timing, and stream of consciousness, paired with his incisive ability to connect and daring vulnerability is a gift to the world of comedy."

It may be a gift, but America does not necessarily seem inclined to open it.

We’ll find out soon enough. Brand is rehearsing to sing in the star-studded Adam Shankman musical “Rock of Ages,” a highly anticipated project with Tom Cruise, among many others.

Tomorrow: the part about Universal struggling uphill. Yes, we know, that they had “Hop,” and that it performed well, and that Brand is in it. But the flop that was “Your Highness” is more indicative of how the struggling studio is going these days. Stay tuned.

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DavidChang
Director

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From:Toluca Lake, California
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posted April 11, 2011 12:22 PM     Click Here to See the Profile for DavidChang   Click Here to Email DavidChang     Edit/Delete Message
Focus Features said that its thriller Hanna overperformed on Sunday at the box office, helping it overtake Warner Bros' Arthur and claim No. 2 overall for the weekend in the charts. Hanna, which dropped only 37% from Saturday to Sunday to gross $3.2 million on the final day of the frame, finished with $12.37M. Heading into Sunday, Arthur was No. 2 and Hanna was No. 3.

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RobinRafe
Director

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From:Sherman Oaks, CA
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posted April 13, 2011 11:12 PM     Click Here to See the Profile for RobinRafe   Click Here to Email RobinRafe     Edit/Delete Message
Will there be a smash hit this year before Harry Potter? Who knows?

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RobinRafe
Director

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From:Sherman Oaks, CA
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posted April 18, 2011 09:46 AM     Click Here to See the Profile for RobinRafe   Click Here to Email RobinRafe     Edit/Delete Message
The box office needed Rio this week. $40 million.

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