posted April 04, 2012 03:02 PM
Move over "The Real Housewives of Beverly Hills." Here come the geeks of "Silicon Valley."
Bravo Media, the cable network owned by NBCUniversal, on Wednesday unveiled two digital-themed reality shows it hopes will click with younger viewers. In its upfront presentation to potential advertisers, the network announced two new series called "Silicon Valley" and "Huh?"
Yes, you read that correctly. "Huh?" will follow Ben Huh, the founder of Cheezburger Inc., the Seattle company that operates Icanhascheezburger, FailBlog and other whacky sites fueled by millions of users who upload an estimated half a million pictures and videos a month.
The sites' irreverent vibe is expected to appeal to the younger viewers that Bravo is eager to attract in increasing numbers. "Bravo delivered its sixth consecutive record-breaking and youngest-skewing year in 2011, ranking No. 11 in prime time among all cable entertainment networks with adults 18-49," the network breathlessly boasted in a news release announcing its push into programs that click into digital culture.
With "Silicon Valley," Bravo is bringing in Randi Zuckerberg, the sister of Facebook founder Mark Zuckerberg, as executive editor. According to the handouts Bravo gave advertising executives, the show "captures the intertwining lives of young professionals on the path to becoming Silicon Valley’s next great success stories."